Specifically, higher guarantee brands often go longer for the sponsoring relationship

Specifically, higher guarantee brands often go longer for the sponsoring relationship

On character out-of influential things about discontinuing a supporting dating, Jensen and you will Cornwell have been the first ever to cluster their conclusions towards the about three factorial classes: exterior facts, sponsor-relevant circumstances and you may sponsee-associated affairs. The original class include economic climates, particularly a country’s inflation rates otherwise its economic growth, which can be influential situations to make a choice into the discontinuance off a sponsoring dating. When it comes to recruit-relevant factors, the fresh new collateral regarding a brand name (Aaker, 1996) possess an impact